7/12/11
1.97%
recall of the advertising message (RYP & Becker Group)
2.It is
estimated that one mobile billboard truck can make over
1,500,000 million impressions per month when targeted to a
DMA (Designated Marketing Area) of more than 5 million
people -- that's a CPM of six dollars based on a two month
campaign (Simmons Market Research)
3.Nearly
30% of mobile outdoor "viewers" indicate they would base a
buying decision on the ad they see (American Trucking
Association Study)
4.Generates
2 ½ times more attention than a static billboard
(Perception Research Services)
5.Builds
brand recognition (Perception Research Services)
6.It
captures heavy commuters: 27% of the heaviest commuters do
not read a newspaper (The Arbitron Outdoor Study)
7.74% of
super commuters don't watch TV news either (Arbitron
Outdoor Study)
8.Heavy
commuters make more money, drive more, are higher educated
and are more likely to have children (Arbitron Outdoor
Study)
9.Based
on a conservative estimate of 120,000 impressions in a
10-hour day, the CPM rate for mobile outdoor is less than
$6.00! (Richard A. Staley Consulting, study commissioned
by Mobile Outdoor Promotions)
10.98% of
viewers of mobile outdoor indicate they noticed truckside
ads (American Trucking Association Study)
11.96%
state that the ad had more impact than a static billboard
(American Trucking Association Study)
Backlit
Mobile Billboard Fleet – Traffic Displays is the pioneer in the
backlit mobile billboard industry.
Drive
Your Sales Up
- Mobile advertising is versatile and cost-effective. This
medium is an excellent tool for promoting many types of
products and services such as:
1.Brand
Awareness
2.Concerts
3.Festivals
4.Grand
Openings
5.High Traffic
Areas
6.Political
Advertising
7.Specials
Events
8.Sales
9.Sporting
Events
10.Trade Shows
Getting Noticed
Buying ad space and making
advertisements is a big part of how much profit a company
makes. The more advertising you do the more money you make.
When you start to make less money, you scale down your
advertising budget.
When you make more money, you spend more on advertising. The
more money you spend marketing your company in different ads,
the better chance you will move more product. This is simple
really.
The more exposure, or amount of times one person sees the same ad, or different ads for the same product the more eager they are to buy. The amount of times one ad is seen is called frequency of advertising, and the amount the ad has been seen by one person is called exposure. Both of these things are easy to achieve with money and resources.
You want to have a high advertising
frequency and of course you want a high exposure rate. These
two things will help you get the word out to your audience
quickly and efficiently.
A Good Frequency
Marketing is fun to play around with, and usually the more fun and outgoing the advertising the better the advertisement is at getting results.
Why Mobile Billboards?
Business
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This page last updated 11/17/2023